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The Adweek Copywriting Handbook

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Audio CD (29 Dec 2020)

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Publisher's Synopsis

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Book information

ISBN: 9798200568840
Publisher: Recorded Books, Inc.
Imprint: Gildan Media Corporation
Pub date:
Language: English
Weight: -1g
Height: 145mm
Width: 132mm
Spine width: 0mm
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