The Advertising Effect How to Change Behaviour

Adam Ferrier

Paperback (12 Jun 2014)

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Publisher's Synopsis

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.

About the Publisher

Oxford University Press

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Our products cover an extremely broad academic and educational spectrum, and we aim to make our content available to our users in whichever format suits them best.We publish for all audiences-from pre-school to secondary level schoolchildren; students to academics; general readers to researchers; individuals to institutions. Our range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.

Book information

ISBN:	9780195593921
Publisher:	OUP Australia & New Zealand
Imprint:	Oxford University Press
Pub date:	12 Jun 2014
DEWEY:	658.8342
DEWEY edition:	23
Language:	English
Number of pages:	240
Weight:	382g
Height:	154mm
Width:	227mm
Spine width:	18mm