Publisher's Synopsis
If you want to be a successful leader in today's business world, you need to think like an activist.
If you want to be a successful leader in today's business world, you need to think like an activist.
This urgent and essential book shows how to do just that. The Activist Leader argues that the world needs a new kind of business leader, one that thinks differently about their role in today's challenges. From climate change to inequality, the major crises facing society have become critical issues for business, and the world expects companies to step up.
This is a pragmatic book. Jon Miller and Lucy Parker show what it takes to do business in these challenging times, taking a close look at companies such as Apple, Mastercard, Nestle, Maersk, JP Morgan Chase and Walmart.
Most people feel powerless when they look at the problems facing the world - but if you're a leader in a big business, you're not powerless. Whether you're a top executive or earlier in your working life, this book shows that thinking like an activist can have a transformative impact - for yourself, for your businesses, and for broader society.
