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The Active Consumer : Novelty and Surprise in Consumer Choice

The Active Consumer : Novelty and Surprise in Consumer Choice - Routledge Frontiers of Political Economy

Hardback (18 Jun 1998)

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Publisher's Synopsis

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415171908
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.8342
DEWEY edition: 21
Language: English
Number of pages: 264
Weight: 567g
Height: 234mm
Width: 156mm
Spine width: 19mm

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