Publisher's Synopsis
The easiest way to improve the performance of your business without spending a ton.
"Why do some companies rapidly improve results, while others struggle? What makes some managers succeed time after time, regardless of industry? Is there a pattern underlying how great marketers approach their businesses?
Improving your business is a process, not a secret formula.
This book introduces readers to the "80/20 Business Process," a four steps process companies use to accelerate profitable growth. The basic concept of the 80/20 Business Process is that some customers are more important than others. And if you simplify and focus on the key parts of your business, you can reduce the complexity that often disguises what is truly important.
Through consecutive 80/20 cycles, successful companies reach their ultimate goal of dramatically improving profits and growth - without depending on costly new investments or aggressive marketing.
The 80/20 Business Process is a guide that aligns strategy, operations, and customer relations to improve service delivery at dramatically lower cost. Written for business owners and leaders, general managers, marketers, and people eager to learn more about the things that determine profitability, this book gives readers:
- Practical insights to simplify product lines, outsource products, or as a last resort, eliminate low-value products.
- Actionable steps for segmenting the customer base by focusing on the 80/20 customers separately and finding alternative ways to serve the 20/80 customers.
- Tools and tips for designing business processes, systems and measurements around 80/20 activities.
- Ideas for simplifying the supplier base by partnering with 80/20 suppliers and reducing the number of 20/80 suppliers.
Bob Muscat distilled years of research, consulting and practical experience to write a manual for rapidly improving profit. Muscat has led businesses at GE, Thermo Scientific, and IDEX. He was a senior examiner for the Malcolm Baldrige National Quality Award has taught strategic planning, business strategy and delivered programs for Timberland, Campbell's Soup, The Shaw Group, the Chicago Board of Trade, the US Marine Corps, and others.
