Publisher's Synopsis
What's in this book?
Open this book and you will...
- Compose great copy
- Engage your audience
- Convince and persuade
- Build brilliant sales
Learn the rules of copywriting:
- Audience, medium and message
- Make every word count
- Make sure there's something for everyone
- Tell the truth softly
- Back up all that you write
- Tell a good story
- What to do if you make a mistake
What are Bullet Guides?
The answers you need - now.
Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.
