Publisher's Synopsis
In this pioneering book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. - - After explaining the telephone account management concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on to describe how to plan, set up, staff and run a TAM operation. The text provides full details of the principles and techniques involved. It is illustrated throughout with real-life examples and case studies, and includes an extensive set of ready-to-use formats. - - Marketing managers! Here is a book that could help to catapult your company into a new dimension of sales success.
