Publisher's Synopsis
This textbook explains Technology Roadmapping, in both its development and practice, and illustrates the underlying theory of, and empirical evidence for, technologic evolution over time afforded by this strategy. The book contains a rich set of examples and practical exercises from a wide array of domains in applied science and engineering such as transportation, energy, communications, and medicine. Professor de Weck gives a complete review of the principles, methods, and tools of technology management for organizations and technologically-enabled systems, including technology scouting, roadmapping, strategic planning, R&D project execution, intellectual property management, knowledge management, partnering and acquisition, technology transfer, innovation management, and financial technology valuation. Special topics also covered include Moore's law, S-curves, the singularity and fundamental limits to technology. Ideal for university courses in engineering, management, and business programs, as well as self-study or online learning for professionals in a range of industries, readers of this book will learn how to develop and deploy comprehensive technology roadmaps and R&D portfolios on diverse topics of their choice.
- Introduces a unique framework, Advanced Technology Roadmap Architecture (ATRA), for developing quantitative technology roadmaps and competitive R&D portfolios through a lucid and rigorous step-by-step approach;
- Elucidates the ATRA framework through analysis which was validated on an actual $1 billion R&D portfolio at Airbus, leveraging a pedagogy significantly beyond typical university textbooks and problem sets;
- Reinforces concepts with in-depth case studies, practical exercises, examples, and thought experiments interwoven throughout the text;
- Maximizes reader competence on how to explicitly link strategy, finance, and technology.
