Publisher's Synopsis
Strategic planner and consultant Arden Brummell shares his wealth of experience about the scenarios-to-strategy planning process, weaving in his personal career journey with practical examples and insights. The process of creating scenarios and developing strategy provides a powerful vehicle for strategic conversation leading to better informed decision-making across business, government and non-profit organizations.
Designed for planning directors, managers, MBA students, or anyone guiding organizations facing uncertainty and complexity, this book describes how to effectively implement a scenarios-to-strategy process within an integrated strategic management framework.
