Publisher's Synopsis
What's the secret to boosting your sales? Mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ .
It's also the secret to moving your organization from the current status quo to becoming a radical success.
In his book:
you first learn to understand the MOTIVATION behind your customers' behaviors.
You can then reshape their ATTITUDES and BELIEFS in order to influence their decisions.
In order to be successful, you need to RADICALLY RETHINK your current strategies.
You master KNOWLEDGE CREATION and leverage your EMOTIONAL CONNECTION with the customers.
You embrace and advance powerful research and communication tools TECHNOLOGY has afforded us in this digital revolution.
You build long-lasting relationships with customers and offer them immeasurable INTRINSIC VALUE with your brands.
You get right into the minds of consumers by taking the NEUROPSYCHOLOGY super-highway.
And you cultivate a holistic attitude to marketing by adopting the GESTALT APPROACH to interpret perceptions and find alignment in your multi-dimensional mind frame. Paolo truly believes that mastering THE ART of M.A.R.K.E.T.I.N.G.ᵀᴹ is the key to making a positive difference in our world, where ethics and honesty will help you develop and sustain profitable growth, and create meaningful connections with People.