Publisher's Synopsis
FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. It's for business and brand owners seeking advantage through harnessing the power of fans; combining purpose, creativity and sustainability to change your world and ours."Matt is responsible for putting fans back at the heart of Sony Music"Ged Doherty, Chairman of the BPI and BRIT Awards, Co-Founder of Raindog Films, Former Chairman & CEO of Sony Music UK.
