Publisher's Synopsis
Is it time to find the sweet spot that creates value? Is it time to show the world what you and your business really have to offer? If so, this book will help you stop being the best-kept secret in your industry, niche or region - and reveal your products, services, and value as the "secret sauce" that is essential to your prospects' and customers' success. No matter what industry you are in, and no matter how long you have been in business, there is more value that you can deliver for your clients, customers, prospects, employees, vendors, partners, suppliers, franchisees and yourself than you think. This short book will show you where to find the sweet spot and create the value in your business to create the lasting success you deserve. Using the interactive exercises and tools, you can also use this as a field guide to find value and to change the way your business operates, serves customers, and serves you, the owner. Are you an entrepreneur who has dreamed of building a company that has real value? Are you hoping your great idea will automatically translate into growth and success? As many entrepreneurs before you have learned, it is necessary to have more than just an excellent product or service. Many who start out with great ideas fail to take their company to the next level. To truly be a leader and build the type of company you want, you must become a transformative leader. You must be willing to make changes. You also need to be prepared to guide your company as you transform to capitalize on opportunities that will help you to grow.
