Publisher's Synopsis
In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both agriculture and marketing are faced with the critical task of adapting and embracing sustainability in this ever-changing environment. Sustainable Practices for Agriculture and Marketing Convergence offers a comprehensive solution to these pressing issues. This book is a practical blueprint for transforming the agricultural industry and revitalizing marketing strategies in the name of sustainability. At its core, the book aims to highlight the monumental significance of sustainable agriculture in mitigating the long-standing environmental impacts of conventional farming methods. It does so by presenting real-world case studies and best practices, inspiring and motivating the widespread adoption of sustainable agriculture. The book goes beyond theory however, providing a platform for scholars, practitioners, policymakers, and students to explore the intersection of sustainable agriculture and marketing. By uniting diverse perspectives from various disciplines, it fosters a deeper understanding of the challenges and opportunities within these realms. The book also offers potential solutions and insights into the future directions of sustainable agriculture and marketing convergence. Sustainable Practices for Agriculture and Marketing Convergence is an invaluable resource, providing knowledge, inspiration, and a call to action for those seeking to contribute to the transformation of agriculture and marketing practices toward a more sustainable future.
