Publisher's Synopsis
Our knowledge of business sustainability has evolved in recent years from corporate environmental management to sustainable entrepreneurship, from exploitation to exploration, and from efficiency to creativity. However, the present trends in sustainability point to the necessity of radical innovation through new enterprises within established organizations or entrepreneurial start-ups. The marketing and funding of these programmes, however, continue to be issues. This fascinating curated book explores how we may combine economic, social, and environmental sustainability to create novel new business models, including both conceptual and actual research.With the help of this book, academics, researchers, and educators will be able to examine businesses whose tactics and goods are intended to provide creative answers to some of the most challenging social issues of the twenty-first century. To balance tackling social and ecological issues with our goals for economic development, a new generation of prosperous companies is actively involved in clean technology, renewable energy, and financially viable product system design and supply chain strategies.
