Sustainability - We Need to Talk

'Embrace the zero-waste lifestyle'! 'Reduce, reuse, recycle!' 'Together, let's join hands and fight climate change!'

In recent times, terms like 'carbon footprint' and 'climate change' have become buzzwords favored by corporations when they pledge to 'go green.' Products are marketed as 'natural, ' 'compostable, ' and 'recyclable, ' even though their components and function render them otherwise. Companies will sponsor fundraisers for forest conservation efforts and coastal cleanups while running roughshod over protected areas and natural resources.

The disconnect is also evident in our personal lives, such as when we wear 'ethical vegan leather' made of polyurethane. Some may even argue that living life 'as normal' is inherently unsustainable when simple things like consuming meat or using cleaning products add to the cumulative human impact on the earth.

Sustainable Development Goals (SDGs) are an important framework to make a difference. These may be structured to be as specific and target-oriented as possible-but if you zoom out for the bigger picture, everything is connected. From jobs and food production to culture and history, every event is related to our progress. Once you realize that you are part of a whole, it becomes easier to focus on what you can do in your day-to-day and what concrete steps you can support for collective action.

Much has to be done, and urgently. However we have a valuable leverage when we address the change of the mindset, which drives change inside out.

Open your hearts and minds and redefine your perspective with Sustainability - We Need To Talk.

In this book, we meet the researcher Isabel and her 4 volunteers, Alexis, Walter, Jose, and Asuka.

Alexis is a 29-year-old African-American woman currently undertaking an MBA. She lives with her partner, is active on social media, and runs a successful event-planning business. 35-year-old Jose is a marketing manager for a large multinational company in the food industry. A family man, he lives in Houston with his wife and son. The youngest is Asuka, a 20-year-old Japanese student in junior college with the rest of her life in front of her. Finally, Walter is a 45-year-old German software engineer who is passionate about concrete facts, clear definitions, and well-researched data and theories.

Though they come from diverse backgrounds, all the volunteers share a desire to learn about sustainability and share what they have seen, felt, and done in relation to it. As we learn more about each one's unique perspectives and world views, we glimpse how our environments and communities shape our mindsets-not just toward sustainable living but also toward our personal philosophy and decision-making. We gather thinking tools we can use to shift our brains from what has become automatic in our lives, whether they became that way out of necessity or routine.

Framed as a dynamic dialogue between an educator and her enthusiastic students, this book aims to be an easy introduction to a complex concept. Whether you are a business owner, an employee, a student, or an entrepreneur, it urges us to examine how we live and justify our actions. It encourages us to ask, what am I accountable for? How have my efforts to meet my needs impacted the world? But most of all, what am I capable of, and how can I help?

More details about this life-changing book:

- A light introduction to the Sustainability Mindset Principles
- A recommended read for students and educators interested to learn more about sustainability
- Published by SMIndicator LLC
- Available on Kindle and Paperback

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