Publisher's Synopsis
This edition provides clear advice on how to plan, conduct and analyze social surveys. It emphasizes the links between theory and research, the logic and interpretation of statistics, and the process of social research. Above all, it is written with an understanding of the difficulties students encounter with surveys; their questions are discussed at a level which can readily be grasped.;This new edition now includes material on the logic of experimental design and statistical controls, together with a completely new chapter on methods of administering questionnaires, and sections on secondary analysis, scaling and dummy regression. The principles and techniques of questionnaire design are discussed more fully, including a special section on question design for telephone surveys. A new final chapter works through a piece of research, illustrating many of the principles and techniques described in the book.;"Surveys in social research" will be essential reading for all students in the social sciences. It is written in the knowledge that many social science students have little background in statistical analysis, and in the hope that it can alleviate the trepidation with which they enter the field.;"David de Vaus is a Senior Lecturer in Sociology at La Trobe University, Melbourne.".;This book is intended for students and researchers in all the social science disciplines.
