Surfing the Global Tide

Surfing the Global Tide Automotive Giants and How to Survive Them

2009

Hardback (22 Apr 2009)

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Publisher's Synopsis

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Book information

ISBN: 9780230579248
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2009
DEWEY: 338.476292
DEWEY edition: 22
Language: English
Number of pages: 271
Weight: 560g
Height: 240mm
Width: 162mm
Spine width: 20mm