Publisher's Synopsis
Developing consumer markets offer exciting economic opportunities to multinational companies that can obtain a market share. However, too often poor infrastructure, difficult trade procedures and fragmented retail markets makes it a challenge to break into these regions. Supply Networks in Developing Countries examines how companies have succeeded in overcoming these supply chain challenges in these difficult business environments and provides research to explain how these principles can be applied.Supply Networks in Developing Countries includes case studies from big name brands such as Coca-Cola and Unilever, who have managed to use creative ways, in line with how businesses work in these developing countries, to tap into the global growth. From utilizing unconventional methods of transportation, to adopting innovative approaches to reach remote regions not accessible via trucks, these strategies offer insights into how to operate in these countries. This book covers a wide range of topics including sourcing, warehousing, humanitarian logistics as well as future trends and opportunities - this is the guide to forming an effective approach to these emerging markets.
