Publisher's Synopsis
Herein, I have developed a series of maneuvers, including online and offline strategies that will not only re-energize YOU, they will help you makeover your existing brand, regardless of the perception you currently have, or where you are in your career lifecycle. This program is only intended to jump start, or 'boost' your brand campaign. Future branding activities should depend on what you learn about your brand as you execute this starter sequence.
