Super Mario

Super Mario How Nintendo Conquered America

New edition

Paperback (25 Sep 2012)

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Publisher's Synopsis

The first princess Mario saved was Nintendo itself. In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featurèing an angry gorilla and a small jumping man. Donkey Kong brought in £180 million in its first year alone and launched the career of a short, chubby plumber named Mario.Since then, Mario has starred in over two hundred games, genèerating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

Book information

ISBN: 9781591845638
Publisher: Penguin Random House Group
Imprint: Portfolio
Pub date:
Edition: New edition
DEWEY: 338.7617948
DEWEY edition: 23
Language: English
Number of pages: 320
Weight: 282g
Height: 214mm
Width: 144mm
Spine width: 21mm