Publisher's Synopsis
Blue Ocean Shift by W. Chan Kim: Conversation Starters
Building on the principles explored in the international bestseller Blue Ocean Strategy, this second book written by INSEAD professors W. Chan Kim and Renee Mauborgne gives detailed instructions on how to identify and tap new markets and opportunities. Blue Ocean Shift studies and compares experiences of companies which have implemented the Blue Ocean principles. It provides five important points for business people and executives to implement, and a course-of-action that is empowering for readers in the business world. The Blue Ocean Shift is in the bestseller list of The New York Times and USA Today, and is a #1 Wall Street Journal bestseller.
A Brief Look Inside: EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER than the surface of its pages. The characters and their world come alive, and the characters and its world still live on. Conversation Starters is peppered with questions designed to bring us beneath the surface of the page and invite us into the world that lives on. These questions can be used to... Create Hours of Conversation: - Promote an atmosphere of discussion for groups
- Foster a deeper understanding of the book
- Assist in the study of the book, either individually or corporately
- Explore unseen realms of the book as never seen before
Disclaimer: This book you are about to enjoy is an independent resource meant to supplement the original book. If you have not yet read the original book, we encourage you to before purchasing this unofficial Conversation Starters.
