Successful Charity Marketing

Successful Charity Marketing Meeting Need

2nd Edition

Paperback (30 Apr 1998)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

Successful Charity Marketing takes commercial marketing tools and applies them to voluntary organisation activities such as service provision, fund raising and pressure group work. This edition focuses on charity positioning and brand loyalty.

Book information

ISBN: 9781860720383
Publisher: ICSA
Imprint: ICSA
Pub date:
Edition: 2nd Edition
DEWEY: 361.76320688
DEWEY edition: 21
Number of pages: 261
Weight: 433g
Height: 235mm
Width: 155mm