Publisher's Synopsis
Outcome-Driven Innovation is a strategy and innovation process that ties customer-defined metrics to the "job-to-be-done", making innovation measurable and predictable.
This book highlights the five shots anyone must call to maximize the chance that you win. This separates Shot-Callers who are in control of their destiny from those who are simply making it up as they go. Each shot requires thoughtfulness and dedication:
√ Moonshot--How do you unlock value, avoid peril, and create winning strategy?
√ Kill Shot--Are you making and keeping the right promises to customers?
√ Money Shot--How do you plan for success and win more?
√ Three-Point Shot--How do you help teammates take and make the big shot?
√ Whole Shot--Can you get no-BS buy-in from everyone who matters?
