Publisher's Synopsis
Success In Retailing: The Variety Business is a book written by Butler Brothers and first published in 1920. The book provides a comprehensive guide for those interested in starting or improving a retail business, particularly in the variety store industry. The book begins with an overview of the history and development of retailing, followed by a discussion of the various types of retail businesses and their advantages and disadvantages. It then delves into the specifics of running a variety store, including store layout and design, inventory management, advertising and marketing, and customer service. The authors emphasize the importance of understanding the needs and desires of customers, and offer practical advice on how to create a welcoming and efficient shopping environment. They also provide tips on how to build a loyal customer base and how to effectively manage employees.Throughout the book, the authors draw on their own experiences as successful retailers to provide real-world examples and insights. They also include case studies of other successful retail businesses, as well as statistics and data to support their recommendations.Overall, Success In Retailing: The Variety Business is a valuable resource for anyone looking to start or improve a retail business, particularly in the variety store industry. The book offers practical advice and proven strategies for success, making it a must-read for aspiring retailers.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
