Strategisches Business-to-Business Marketing

Strategisches Business-to-Business Marketing

Softcover reprint of the original 1st Edition 2000

Paperback (31 Jul 2012) | German

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Publisher's Synopsis

Die richtige Strategie entscheidet uber den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben, das Buch ist eine notwendige Erganzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlekture jedes Marketingleiters gehoren. Nur wer diese Hinweise langfristig berucksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen.

Book information

ISBN: 9783642980848
Publisher: Springer
Imprint: Springer
Pub date:
Edition: Softcover reprint of the original 1st Edition 2000
Language: German
Number of pages: 435
Weight: 621g
Height: 235mm
Width: 155mm
Spine width: 23mm

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