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Strategies for International Industrial Marketing

Strategies for International Industrial Marketing The Management of Customer Relationships in European Industrial Markets - Routledge Library Editions. International Business

Paperback (21 Mar 2014)

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Publisher's Synopsis

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415752169
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.84
DEWEY edition: 23
Language: English
Number of pages: 324
Weight: 453g
Height: 234mm
Width: 156mm

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