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Strategien Erfolgreicher Kommunikation

Strategien Erfolgreicher Kommunikation Lehr- Und Handbuch - Lehr- Und Handbücher Der Kommunikationswissenschaft

Reprint 2019 edition

Hardback (01 Jan 2000) | German

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Publisher's Synopsis

Der "Koeppler" befaßt sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rahmen kommerzieller und nicht-kommerzieller Marketingziele.

Book information

ISBN: 9783486247152
Publisher: De Gruyter
Imprint: De Gruyter Oldenbourg
Pub date:
Edition: Reprint 2019 edition
Language: German
Number of pages: 614
Weight: 1179g
Height: 244mm
Width: 170mm
Spine width: 33mm

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