Strategic Thinking

Strategic Thinking A Nine Step Approach to Strategy and Leadership for Managers and Marketers

3rd edition

Paperback (03 Jul 2010)

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Publisher's Synopsis

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

Book information

ISBN: 9780749460778
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
Edition: 3rd edition
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: ix, 150
Weight: 264g
Height: 233mm
Width: 158mm
Spine width: 13mm