Strategic Sport Communication

Strategic Sport Communication

Hardback (01 May 2007)

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Publisher's Synopsis

This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.

Book information

ISBN: 9780736065245
Publisher: Human Kinetics
Imprint: Human Kinetics
Pub date:
DEWEY: 796.069
DEWEY edition: 22
Number of pages: 396
Weight: 1368g
Height: 289mm
Width: 222mm
Spine width: 32mm