Publisher's Synopsis
Discover the power of strategic planning!
- Do you want to make a greater impact? You need a strategic plan.
- Do you want to raise more funding? You need a strategic plan.
For five decades, Ken Phillips has helped nonprofit organizations, professional associations, and community groups to create reality-based strategic plans that result in substantial - sometimes meteoric - increases in their revenues and program results.
This book presents Ken's proven, easy-to-follow steps to create a strategic plan with realistic - yet stretching - goals. This will guide you to create strong values and a new, energizing culture to support these challenging goals. Wherever you are in your organization, you can step up to lead this process. Ken has actually led new and successful strategic planning for different nonprofits when he was a new employee, a fundraiser, an executive director, a board member, and of course a consultant because he saw the need and convinced "the powers that be" that it was important and that he could lead the process.
Get real world advice, based on 55 years of experience with hundreds of NGOs. You will discover a very doable process - perfect for any organization, community association, or group in formation. It can be a surprisingly fast process developed in Ken's decades as fundraiser, executive, trainer, and consultant. Learn from the practical worksheets, useful checklists, and informative examples in this book.
An organization without a strategic plan is like a ship lost in the fog. An organization without strong values can easily lose its way. An organization without an energizing culture can find itself failing because of the lack of teamwork and mutual support.
This book presents an approach to strategy, teamwork, and leadership for success through an effective planning process.
In all of the author's positions whether as employee or consultant, member in professional associations, or volunteer in community organizations, strategic planning has always played the essential role in furthering the development and progress of the NGOs he was supporting. Based on his strategic planning initiatives, the results of his work included substantial increases in fundraising results, greater professionalization, more teamwork, increased public awareness, and successful advocacy.
A few years ago he began writing what he had learned during his decades-long career. This writing has turned out to be the Civil Society Series which will include six books. The first book, Make a Better World, is a practical guide for leadership when you are not the boss and the fundamental principles of fundraising, two essential ingredients in any nonprofit for success.
Strategic Planning for Nonprofits will enable readers to lead the process to create effective strategic and operational plans with strong values and energizing culture, which are the required pathways to greater organizational growth and impact.
Ken's advice to everyone in the nonprofit sector:
-"If you are working in one of the many NGOs that does not have an effective strategic plan, strong values, or energizing culture, you can find the answers in this current book."
-"And if you are one of the many discouraged fundraisers who is not getting the needed support from within your organization, please read my first book on leadership and fundraising to find solutions to this very upsetting problem."
-"Take advantage of the learning from my years of experience in more than 100 countries with hundreds of NGOs and thousands of nonprofit leaders which I capture in my books in this Civil Society Series."
-"You are doing amazing things to make this a better world. Keep up your important work!"
