Publisher's Synopsis
This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions
Strategic Marketing Planning and Control
Paperback (23 Sep 1999)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780750644822 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 23 Sep 1999 |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Number of pages: | 176 |
| Weight: | 385g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 10mm |
