Publisher's Synopsis
In a business world characterised by change, turbulence and corporate scandals, strategy is more crucial today than ever before. Far too often top management develops a strategy for the company that is never communicated to or understood by other levels of management and employees. At the other end of the scale, owner-managers of small businesses struggle to find a competitive advantage in a cut-throat world. It is therefore crucial for students and practitioners of management at every level to understand the vital role of strategic management. Appropriate current South African examples and cases are used to illustrate theory that reflects the latest trends in strategic management. Strategic management: Emphasises throughout the important role of corporate governance, with specific reference to the King II Report; graphically illustrates the theory with numerous charts and figures; includes an in-depth case study of the history, development and strategy of Telkom SA.
