Publisher's Synopsis
In today′s world, being the best in the world is no longer enough. Businesses are now expected to be the best for the world: socially and environmentally responsible, sustainable, and ethical. This updated edition of Strategic Corporate Social Responsibility offers a comprehensive approach to CSR, presenting key concepts, theories, and practical tools for real-world application. The book is divided into three parts: theoretical background, CSR approaches and implementation, and measuring and communicating CSR. New to this edition is a chapter on social and global issues, along with three new case studies from Africa, Asia, and Latin America. The content has been extensively revised, adding summary questions at the end of each chapter and highlighting cutting-edge technology, including AI, machine learning, virtual reality, and blockchain. Featuring case studies from globally recognized brands like Ben & Jerry′s, Google, H&M, and Unilever, this book is an essential resource for students on Corporate Social Responsibility modules. Debbie Haski-Leventhal is Professor of Management at Macquarie Business School and an expert on corporate social responsibility (CSR), responsible management education (RME) and volunteerism. Detailed updates for the 3rd edition: Nearly half the book is rewritten. The book is restructured for a better flow, as are many of its chapters. It now has many new images and figures too New cases from outside the US, such as Fairphone (The Netherlands), Sony (Japan), and Lush (The UK) and many new mini cases from around the globe, including Egypt, Bangladesh, and China A new and more holistic definition of Strategic CSR, with six original components An emphasis on how cutting-edge technologies, such as AI, machine learning, virtual reality and blockchains, can serve responsible and sustainable business Each chapter now ends with summary questions that be used in class or for assessment A new and powerful Foreword by Professor David Cooperrider, a CSR leader and the father of appreciative inquiry, and several new endorsements Additional exercises and questions for interactive learning together with revised online materials, such as a teaching guide and PowerPoint presentations Updated references and links after each case study and chapter, with up to date literature and thinking.
