Publisher's Synopsis
Strategic control is concerned with measuring and rewarding strategic performance against pre-set goals, in the same way as budgetary control measures and rewards financial achievement against pre-set budgets. But strategy is long-term and budgeting is short-term. So how does an organization reconcile strategy with budgeting and ensure that managers achieve both budgetary and strategic targets? This book shows how to control a company's strategic direction on an everyday basis. It shows how strategic "milestones" can be woven into business plans, how they can be evaluated, changed and integrated with day-to-day activities. It also shows how this sort of planning can inject new motivation into managers, and encourage a new entrepreneurial spirit in a company.
