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Strategic Brand Management in the Age of AI and Disruption

Strategic Brand Management in the Age of AI and Disruption

Book (11 Feb 2025)

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Publisher's Synopsis

"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business. success"-- Provided by publisher.

Book information

ISBN: 9798369394618
Publisher: IGI Global Scientific Publishing
Imprint: IGI Global Scientific Publishing
Pub date:
DEWEY: 658.500285
DEWEY edition: 23/eng/20250205
Language: English
Weight: -1g