Hardback (15 Dec 2008)
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Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
| ISBN: | 9781408208151 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education |
| Pub date: | 15 Dec 2008 |
| DEWEY: | 658.827 |
| DEWEY edition: | 22 |
| Weight: | 1872g |
| Height: | 251mm |
| Width: | 201mm |
| Spine width: | 45mm |
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Paperback
Published 15 Dec 2022
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Published 01 Sep 1989
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