Stats for Marketing

Stats for Marketing Succeeding With Numbers

Paperback (01 Apr 2007)

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Publisher's Synopsis

Graham Cooper provides a clear and accessible introduction to the basic statistical and mathematical techniques available to marketers.

Book information

ISBN: 9780750653480
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 519.50246588
DEWEY edition: 22
Language: English
Number of pages: 192
Weight: -1g