Publisher's Synopsis
This book looks at how to find the right mentor, how to get the relationship off to a good start, and what to do if things get off-track. It provides a number of tools to keep the relationship focused and gives guidance on what to do when. It is a resource to use on an ongoing basis to keep the relationship progressing forward.
The book also details the ways startups can leverage corporate strengths and weaknesses for mutual benefit. Readers will learn:
- Why the is leading large companies to seek out partnerships with startups
- How to close a deal with a large company, from first connection to getting paid
- Strategies to troubleshoot common land mines that startups encounter when working with large companies
- Ways to navigate the convoluted corporate landscape without spending a fortune on conferences and consultants.
I suppose you may be wondering, what is a startup, anyhow? A startup is a business that offers a new product or sells an existing product in a new way. Startups can be risky but the rewards are great. There's no way to know for sure whether your new idea will skyrocket to success or not, but i can help guide you along the path so that your journey is much more planned and strategic to save you time and money. If you are looking for funding ideas and strategies, that is included in the book. I'll also show you what you can do to present yourself in an attractive light to potential backers.
