Starting & Running a Successful Newsletter or Magazine

Starting & Running a Successful Newsletter or Magazine

4th Edition

Book (01 Jan 2004)

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Publisher's Synopsis

Woodard, co-founder of PC Magazine, Macworld, and PC World, shows how to turn an idea for a special-interest publication into a successful and possibly sellable business. She includes information about raising capital, managing employees, building readership, adding spin-off products, subscription budgeting and profitability, finding good advertisi

Book information

ISBN: 9781413300833
Publisher: Nolo
Imprint: Nolo
Pub date:
Edition: 4th Edition
DEWEY: 070.572
DEWEY edition: 22
Language: English
Number of pages: 384
Weight: 635g
Height: 229mm
Width: 179mm
Spine width: 22mm