2001
Hardback (07 Nov 2001)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
| ISBN: | 9780333925409 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 07 Nov 2001 |
| Edition: | 2001 |
| DEWEY: | 338.4379672 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 178 |
| Weight: | 464g |
| Height: | 243mm |
| Width: | 163mm |
| Spine width: | 18mm |
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