Fourth edition
Paperback (05 Jul 2023)
Not available for sale
Out of stock
Formerly published by Chicago Business Press, now published by Sage
Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
| ISBN: | 9781948426435 |
| Publisher: | SAGE Publications |
| Imprint: | Sage |
| Pub date: | 05 Jul 2023 |
| Edition: | Fourth edition |
| DEWEY: | 796.0698 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 624 |
| Weight: | 1578g |
| Height: | 280mm |
| Width: | 217mm |
| Spine width: | 34mm |
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