2nd Edition
Book (30 Nov 1999)
Not available for sale
Includes delivery to the United States
Out of stock
This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
| ISBN: | 9780880118774 |
| Publisher: | Human Kinetics |
| Imprint: | Human Kinetics |
| Pub date: | 30 Nov 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 796.0698 |
| DEWEY edition: | 21 |
| Number of pages: | 441 |
| Weight: | 1520g |
| Height: | 286mm |
| Width: | 222mm |
| Spine width: | 33mm |
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