Publisher's Synopsis
Are you an aspiring race car driver? Or maybe a local racer who is ready to step up to the bigger leagues? If you're not independently wealthy you know how much financial backing it takes to race any kind of motorsport event. That's where the value of sponsorship comes in.Approaching a business for sponsorship can be overwhelming. Local racers can spend a tremendous amount of money just for tires, motors, repairs, etc. Sponsors want exposure and to get that, they must compete in nationally recognized events. So how do you show them you're the one they need to invest their advertising dollars in?Sponsor Search is a simple and proven method of how to work with potential corporate sponsors. The book explains how to make your first contact and whom to reach out too in the business. It covers the contents of a marketing kit for your team, how to write a sponsor proposal and present it to the decision-makers in a company. It gives you examples of setting a budget, creating a marketable driver image, legal responsibilities that will be a concern and how to overcome objections.It really walks you through every aspect of locating and securing corporate sponsorship. The techniques in this book have been used successfully in one of NASCAR's Stock Car Racing Divisions and it can work for you.
