Publisher's Synopsis
"Once again, Joe Goldblatt leads the way. Special Events is a masterwork of practical advice and professional practice. But it is more than a "how–to" book: it distinguishes Special Event Management as a unique discipline worthy of study and research. A must–read for every meeting planner!" Gary A. LaBranche, CAE. Vice President, Education and Convention Services, The American Society of Association Executives "My copy of the first edition has become dog–eared from extensive use. I think that (this) will be another very successful and highly useful edition that will inspire and enlighten students and professional event planners alike in the creation of successful special events." Hugh Wakeham, Vice President, Sponsorship and Promotions, Livent Inc. "Dr. Goldblatt is a pioneer and the definitive authority in special events management. His book leaves nothing out it is the most complete treatise on the subject available today. As a specialist and consultant in the equipment rental segment, I recommend that anyone with interests in the industry study this text and keep it on hand for continued reference." Keith W. Klarin, Publisher, Party Equipment Rental Letter, and Columnist, "Party Perfect," Rental Management Magazine "Without a doubt, Dr. Goldblatt is one of the most experienced professionals in the growing field of Special Event Management, and this book wonderfully illustrates, for newcomers and veterans alike, the aspects of running a truly flawless event. I will certainly keep a copy of this book close at hand for reference." Stedman Graham, President & CEO, Gregory Bozell
