Publisher's Synopsis
"Speak American? Govorite li Americki?" is a guide to embracing American-Serbian cultural nuances. In today's global world, the ability to communicate effectively across cultural boundaries is more than a skill-it is a necessity. "Speak American? Govorite li Americki?" is a tool for Serbian professionals who are seeking to navigate the American business landscape and for American professionals who are curious to understand the cultural subtleties of how their Serbian counterparts might perceive their words and phrases.
Structure of the Book
Divided into two parts, this book was created and structured to promote a deep understanding and practical application of American (and Serbian) idioms in professional settings.
Part I explains 101 American idioms, presenting each with its meaning, a business example, and an explanation of its origins. The idioms are presented in English on one page, with Serbian translations on the facing page, accompanied by vivid illustrations that bring their meanings to life. This section aims not just to explain the American idioms but to help readers visualize and apply them in real-world scenarios.
Part II provides additional idioms paired with their Serbian equivalents in a way that transcends direct translation. This section offers a perspective on how idiomatic expressions, though different in words, often share universal themes and lessons. It is a testament to the shared human experiences, providing insights for Serbian and American readers.
Why Read this Book?
Drawing on four decades of experience in management education in the United States, we believe that idioms are not just phrases but the essence of effective communication. American English includes many idioms that are confusing because the meaning often has little to do with the literal meaning of the words. For instance, "let the cat out of the bag" means to reveal a secret; it has nothing to do with a cat or a bag. Knowing American idioms is the key to not just surviving but thriving in an American business context. Avoiding embarrassment caused by confusion helps, too.
"Speak American? Govorite li Americki?" is more than a book; it is also envisioned as a bridge between cultures. It is an invitation to explore the richness of American and Serbian idiomatic expressions, uncovering their cultural finesse. For Serbian professionals interacting with the American business environment, this book offers unparalleled insights into navigating the language and American culture with ease.
As a collaborative effort between two management professors (one American and one born and raised in Serbia), our book is enriched with personal insights and experiences. Our backgrounds and journey as a married couple allow us to present a blend of socio-business perspectives, making "Speak American? Govorite li Americki?" a unique resource in the Serbian market for global management education.
Embrace this opportunity to dismantle language barriers, enhance your professional interactions, and unlock the doors to more international opportunities for fruitful cooperation.
