Publisher's Synopsis
TRAVEL TRENDS: American tourism to South Africa reached a record high in the first quarter of 2004. South African Tourism recorded a 10.2% increase in U.S. visitor arrivals from January through March 2004. 2004 marks the 10-year anniversary of the end of apartheid in South Africa. South African Tourism is hosting several prominent public events and tourism promotions around this anniversary, and they've launched a special Web site showcasing South African culture and history. South African Tourism launched a new U.S. advertising campaign in January 2004. It's a notably well-focused, organized, and inviting campaign. IN THE PUBLIC EYE: The Olympic Torch Relay will be in Cape Town this year as part of the lead-up to the Athens games---the first time the Olympic torch will be in Africa. Articles on South Africa are appearing more frequently in high-profile publications such as the Los Angeles Times travel section and Travel + Leisure, keeping the country's tourism strengths in the public eye. COMPETITION: Most competing guidebooks don't have clear or thorough indications of which sights, hotels, restaurants, etc. are the best of their selections. The Fodor's star heirarchy helps readers quickly hone in on the best experiences. Frommer's chapter on safari destinations only covers Botswana; our guide includes the best safari spots for both Botswana and Namibia.
