Publisher's Synopsis
Software Agents Based Web Data Mining: An Intelligent Approach is the topic of research. Web data mining or Data mining in e-commerce is a rapidly growing field, the development of which is driven by the explosive growth of online information and the economic need to provide personalized products and services. Although data mining applications have been around for several decades, e-commerce provides new issues and new challenges for the field. E-commerce is an ideal domain for data mining. Compared with traditional offline business, it deals with large quantities of data that keep growing at exponential rate. The enormous amounts of data generated from a website, for example, could provide meaningful insights into: x What types of visitors are likely to make purchases? x What are the most typical navigation patterns? x What pages are most / least visited? Web mining systems are able to collect data which otherwise are difficult or costly to access. It keep track of customer actions in virtual stores, that is, x What articles do they look at? x How they browse a catalog? x What kind of items do they put into their shopping cart?
