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Soft Power in China

Soft Power in China Public Diplomacy Through Communication - Palgrave Macmillan Series in Global Public Diplomacy

1st Edition 2011

Paperback (14 Dec 2010)

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Publisher's Synopsis

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781349291373
Publisher: Palgrave Macmillan US
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2011
Language: English
Number of pages: 219
Weight: 290g
Height: 142mm
Width: 216mm
Spine width: 15mm