Publisher's Synopsis
The intro textbook that keeps students reading.
Continuing his tradition of highly engaging, trade-like writing, best-selling author David Newman once again starts in a familiar place - the everyday world - and then introduces sociological concepts and institutions as they influence students′ daily existence. Full of vivid, real-world examples and touching personal vignettes, this text offers a solid introduction to basic sociological concepts and helps students realize their role in constructing, planning, maintaining, and fixing society.
New to the Ninth Edition:
all statistical information and all contemporary illustrative examples have been updated to keep the book as fresh as possible both from the students′ and instructors′ perspectives
micro-macro connections help students better understand the link between individual lives and the structure of society
research features expose students to the importance and functionality of social scientific research
visual essays have been strategically changed to provide a fresh perspective
