Publisher's Synopsis
An accessible, introductory social psychology textbook with an international perspective, combining European, American and Australian research and data. The book starts by defining social psychology - its aims, its methods, and its history, before going on to examine social behaviour at all levels providing discussion of classic studies balanced with coverage of recent research. It covers the most important issues in European social psychology - social identity theory, groups, minority influence, and levels of explanation, integrating health psychology throughout the text. Amongst others, the authors cover the work of Tajfel and Turner, Moscovici and Doise, and include numerous photographs and illustrations throughout the book.
